A photo of Jameson, smiling and looking off in the distance.

Hi, I'm Jameson

I make and market human-helping products and systems.

Goalsetting Guide

A guide to help creative pros discover, set, and achieve goals.

Chat Anywhere

A self-study series to build simple conversational skills that work.

Create Connected

Conversations to help creatives find community across art forms.

Endorsements

"The type of person that makes everyone else's jobs easier. Jameson's ability to quickly master new skills is shocking! If you give him the chance he will make your business run smoother and more efficiently than ever before."

Isaiah Colthrust, Founder of WahWeDoing.com

Create Connected

How I built a podcast and newsletter to help creatives find community across art forms.

Executive Summary

In launching Create Connected, my goal was to prompt conversations across art forms that built creative communities and showcased diverse perspectives on creativity.To do this, I invested roughly 60 hours to develop the foundational processes and 6 hours per episode, leveraging a range of prior experience in content creation and syndication.With four episodes in its first run, each issue garnered over 100 listens.Key takeaways from this project include the power of well-designed templates, the appeal of 'how-to' content, and the efficiency of using similar editing workflows for audio and video.

The Challenge

Create a podcast and newsletter that brings a diverse range of creatives together to be individually interviewed and contribute to a growing body of knowledge on inter- and multi-disciplinary creativity.

The Need

Prior to bootstrapping the Create Connected project, I was looking for ways to increase top-of-funnel interest in my multi-creative community (The Okrēo). I quickly realized two things:

  • I would almost definitely focus on content marketing

  • I wanted to find a way to put the spotlight on my incredibly creative friends and collaborators

Trends of podcasts and newsletters seem to be pointed upwards, especially with YouTube and other platforms like Spotify working to secure exclusive content. Looking at the projected growth of the podcast industry, that decision was fairly straightforward.Then, I was reminded that the steps of writing great show notes as near-identical to writing a great newsletter. So I decided to build a content Surf and Turf special.And so the Create Connected podcast & newsletter were born.

The Process

This wasn't my first time building a podcast or a newsletter, so I was able to use my existing knowledge to ramp it up quickly. To usurp some of the boredom, here's a quick list of the groundwork I laid.

  • Set up a dedicated email and inbox for the show

  • Initialized the Email Marketing Suite to syndicate the newsletter

  • Purchased and initialized the domain createconnected.com

  • Built a simple, effective, branded website with a signup form and archives

  • Created templates for the interviews, newsletters, podcast and relevant collateral

  • Created the show's logo and branding (Sketch, Photoshop)

  • Built the show's video assets, boilerplate, and bumpers in After Effects, Premiere

  • Built the show's audio assets, bumpers, and theme music in Ableton

  • Spun up a page for booking guest interviews

  • Spun up a Zoom account for hosting the interviews

  • Spun up a Transistor.fm account for syndicating the show (this later became a Zencastr account, which replaced Zoom and Transistor.fm).

  • Templatized and validated everything I could

  • Ran the show through my 6-step Business OS dashboard (now Zenstacks)

  • Reached out to the first 3 guests and scheduled interview times

  • Did background research on each guest and prepped for each interview

  • Hosted each interview

  • Did all the editing, post production, and content development

  • Turned several chapters from each episode into clips

  • Repurposed interview content for social media posts on Linkedin, Reddit, Twitter, Mastodon, YouTube, and others

An image of the Adobe Premiere Pro showing the timeline of Create Connected Episode 4 being edited.

The Outcome

Create Connected saw its pilot run with 4 episodes released with >100 combined listens per episode.

This project is currently archived. You can watch previous episodes here.

Key Takeaways

  • Podcasts and newsletters benefit heavily from good templates and boilerplate. The production pipeline is relatively standardized.

  • Focusing interviews on "how-to" questions and usable advice seems to make them more appealing to new viewers & listeners (the highest performing episodes and newsletters have featured "how-to" titles)

  • With a good workflow established, the time to edit an audio podcast and video podcast using Adobe is nearly identical. Repurposing horizontal video into vertical video takes a disproportionately high amount of time.

  • Starting an interview with a fantastic, thoughtful, and genuine introduction of your interviewee sets a great tone for the conversation to come.

Chat Anywhere

How I built a self-study series to build simple conversational skills that work.

A GIF showing the Chat Anywhere workflow, from landing page to the self-study kit on the website.

Executive Summary

In taking on the Chat Anywhere project, my aim was to develop a dynamic self-study series that equipped learners with skills to enhance their conversational abilities and networking.This stemmed from personal experiences in early 2023, where I met over 100 people, realizing the impactful change simple conversational skills can bring.In the project, my roles spanned from web development to lead writing, learning design, and marketing, ensuring a comprehensive and user-friendly learning experience.The process involved meticulous planning, market research, and content creation.The series was designed to be easily accessible and updated.Key steps included defining the project's mission, content types, and user journeys, along with building a robust brand identity.

The Challenge

Build an easily updated self-study series that helps students learn how to make more friends, connections, and broaden their network by becoming better conversationalists.

The Need

In early 2023 I set out to expand my conversational skills with one of my best friends. Our goal? Learn how to approach and talk to strangers in everyday scenarios out in the actual world.From late January to early March, I met over 100 people and made some new friends at local spots I’d frequented for months prior. My friend and I checked in regularly on what skills, resources, and challenges we’d attempted in the prior days.After seeing just how easy it was to open up great conversations with a few simple skills built up, I realized I needed to codify some of the things I’d learned and share it online.

My Roles

  • Web Developer, using a low-code CMS as the backend and a simple, SEO friendly page builder for the frontend

  • Lead Writer, creating and editing all the kit’s material and content

  • Learning Experience Designer, crafting the student journey through the self-study series

  • Marketing Specialist to make the brand assets, marketing strategy, and more.

The Process

The final product sits somewhere between a book, an online course, and a wiki. Others termed it a self-study series. Here's a summary list of the steps I took to build it:

  • Planned and captured the mission for the project including key messaging and core values

  • Ideated and settled on the name Chat Anywhere

  • Purchased and initialized the domain name chatanywhere.co

  • Created a roadmap to Version 1 (MVP) and set up the project’s backlog

  • Conducted market research on educational courses and platforms that teach conversational skills (keywords, pricing, SWOT analysis, …)

  • Researched and defined target demographic for Chat Anywhere

  • Defined key content types for Chat Anywhere (both v1 and beyond)

  • Identified key platforms for Chat Anywhere

  • Identified key monetization strategies for Chat Anywhere

  • Wrote, designed, and deployed the landing/sales page

  • Defined and mapped user journeys for version 1

  • Identified amplifying spaces for Chat Anywhere content on various platforms (Medium, Reddit, Indie Hackers, …)

  • Set up analytics and tracking for the landing page and members-only product site

  • Built all brand assets for Chat Anywhere including logo, color palette, typography, and messaging

  • Logged key processes, workflows, and tools used in the maintenance of the product

  • Designed, built and deployed the product using a low-code CMS website builder (Super.so)

The Outcome

The Chat Anywhere materials are currently getting repackaged into a self-study book and e-book.It was previously hosted online using Notion, Super.so, and MemberSpace.

Key Takeaways

  • If you’re already using a content management system or knowledge management system, leveraging technologies that hook into those tools will save you tons of time in the publishing and syndication phases of content development.

  • Tools that solve one problem really well are almost always more useful than tools that try to solve many problems in a “just okay” way.

  • Many people already learn using rich media (YouTube, forums, etc.) but the education industry is lagging on rich media that can be easily updated and serve as a knowledge base.

Creative Goal Guide

How I built a guide to help creative pros discover, set, and achieve goals.

A product image of the creative goal setting guide's cover and mid-guide chapters.

Executive Summary

In creating the Creative Goal Setting guide, my focus was to bridge the gap in goal-setting techniques for creative professionals.This involved a deep dive into academic research, taking around 30 key sources to craft a method that resonated with the creative process. I dedicated myself to each aspect – from principal researcher to writer, editor, and designer – to ensure the guide was both informative and engaging.The final 37-page guide, structured into clear "why," "how," and "what" sections, was a product of this comprehensive approach, simplifying complex ideas into actionable steps for creatives.

The Challenge

Build a simple, interactive guide that creative professionals can work through to discover, set, and achieve their goals.

The Need

In mid-2021, I was deep in building various content and thought-leadership materials for The Okreo.One common problem I kept running into when speaking with fellow creative professionals was how traditional goal-setting advice didn't account for the open space needed to be creative.By reviewing the latest and most popular academic literature on goal setting—from psychology, neuroscience, and business—I wrote this guide as an answer to this question:How do you set goals when some of the process is inherently unknown?

My Roles

  • Principal researcher, reviewing academic literature on the art & science of goal setting.

  • Writer, both technically (designing the process) and as edu-tainment (to connect with readers).

  • Editor, iterating through versions of the guide until one “clicked” with my sample readers.

  • Designer, providing the layout and typesetting the guide using an industry standard workflow.

The Process

The project started in the research phase, where I combed through over 30 sources to identify the most relevant academic research on goal setting and how it relates to the creative process.As a byproduct of the research, I synthesized the concept of DAFT* goal setting, an essential but counterintuitive part of the process for creatives. The research article detailing DAFT* is included in the guide’s references.

Next I compiled an outline of the Creative Goal Setting guide, breaking each section of the process into “why”, “how”, and “what” subsections. Inspired by Simon Sinek’s  Start With Why, I used this structure to keep readers’ sense of purpose fresh as they progressed.

  • The Why subsection explained the purpose of each step and it’s relation to the larger process

  • The How subsection introduced the activity and how it moves the reader towards setting their creative goals

  • The What subsection provided relevant goal setting activities for the reader to complete in order to progress through the guide

A challenge I faced when writing the first drafts was simplifying often jargon-filled academic language into succinct, understandable chunks.To overcome this, I reduced academic language to a few sentences with a citation whenever possible. This allowed me to edit the guide down while keeping the content actionable and clear.As the copy refined down, I laid out a simple design in Affinity Publisher, an Adobe InDesign alternative with a near-identical workflow. The design’s typography, color scheme, and voice adhere to The Okrēo’s brand guide.

The Outcome

The final guide contains 5 sections over 37 pages, helping the reader learn and understand a great creative goal setting process.After completing the guide, the reader has a roadmap to their goal and can start working towards it immediately.You can download the PDF here (for free!).

Key Takeaways

  • Meaningful research relies on insight. It’s important that project timelines give the research phase as much room as possible.

  • Many forms of work rely on creativity to some degree—in writing this guide, I’m more familiar with how to “set the stage” for creativity to occur in other projects, too.

  • A great way to write about a challenging topic in an approachable way is to use a common structure and clear language. Jargon’s great for the in-crowd, but can easily scare students and newcomers.